Play a simple word association game with anyone — say “watches” and the reply you get will most likely be “Rolex.”
The Rolex brand is so ingrained in the minds of much of the world, it’s hard to believe watches even existed before Austrian national Hans Wilsdorf started the company in the early 1900s.
It now stands as the most powerful watchmaker in the world, consistently ranking at the top of lists of the globe’s most reputable companies.